CRO & Landing Page Glossary
Marketing and conversion terms explained two ways — simple analogies anyone can understand, and precise technical definitions for professionals.
149 terms and growing
What is Anchor Pricing?
Anchor Pricing shows a higher original price next to a discount, making the deal look better. Learn how it boosts sales effectively.
What is Above-the-Line (ATL) Marketing?
Discover what Above-the-Line (ATL) Marketing is: advertising via TV, radio, and more, targeting broad audiences for brand awareness.
What is Above-the-Fold CTA Placement?
Discover Above-the-Fold CTA Placement: position your CTA for immediate visibility to boost conversions on your landing page.
What is AIDA Model?
Discover the AIDA Model: a marketing framework of Attention, Interest, Desire, and Action, crucial for effective strategies.
What is Ad Copy?
Ad Copy: Text in ads persuading clicks to landing pages. Understand how it aligns expectations for conversions.
What is Attribution Model?
Learn what an Attribution Model is and how it helps assign credit to marketing touchpoints for conversions to optimize spending.
What is Attention Ratio?
Attention Ratio is the number of clickable links vs. conversion goals. Ideal pages have a 1:1 ratio, focusing on one action.
What is Above-the-Fold Content Hierarchy?
Above-the-Fold Content Hierarchy arranges top-page elements to guide focus, reduce cognitive load, and boost conversions.
What is Anchor Text?
Anchor Text is the clickable text in a hyperlink, guiding users and helping search engines understand linked content effectively.
What is a Landing Page?
A landing page is a standalone web page for a marketing campaign with a single call to action. Discover how they boost conversions.
What is A/B Testing?
Learn what A/B Testing is and how it boosts website performance by comparing two webpage versions. Discover steps and best practices.
What is Above the Fold?
What is Above the Fold? Discover why this visible part of a webpage is key for first impressions and conversions.
What is Button Color Testing?
Button Color Testing uses A/B testing to find the best CTA button color, boosting click-through rates by enhancing page contrast.
What is Benefit-Driven Headline?
Discover what a Benefit-Driven Headline is and how it boosts conversions by focusing on customer outcomes, not just features.
What is Banner Blindness?
Banner blindness is when users ignore banner-like elements online, affecting conversions. Learn how to design for visibility.
What is Breadcrumb Navigation?
Learn what Breadcrumb Navigation is and how it helps users easily navigate websites, improving user experience and reducing bounce rates.
What is Buyer Persona?
What is a Buyer Persona? A data-based, semi-fictional profile of an ideal customer, crucial for effective marketing.
What is Bounce Rate?
Bounce Rate is the percentage of visitors leaving after one page view. Learn its impact and how to improve engagement.
What is Control Group?
Discover what a Control Group is in CRO: the baseline version in A/B testing to effectively measure changes.
What is Clarity Score?
Clarity Score measures how clearly a landing page communicates its purpose, enhancing user understanding and boosting conversions.
What is Card Sorting?
Card Sorting is a UX method to organize content intuitively, improving website navigation and user experience.
What is Conversion Lift?
Conversion lift is the percentage increase in conversions from a specific change. Discover its impact on CRO and optimization strategies.
What is Customer Feedback Loop?
Discover what a Customer Feedback Loop is and its role in enhancing products and marketing through ongoing customer insights.
What is Customer Retention?
Customer Retention is the ability of a company to keep customers over time with strategies like loyalty programs and re-engagement.
What is Click Map?
Learn what a Click Map is and how it shows user clicks on your webpage to optimize engagement and conversions.
What is Confidence Interval?
Discover what a Confidence Interval is: a statistical range indicating test result reliability in A/B testing and conversions.
What is Countdown Timer?
A countdown timer is a ticking clock on a page that boosts conversions by creating urgency. Discover its workings and significance.
What is Customer Journey Map?
Discover what a Customer Journey Map is and how it visualizes every interaction a customer has with a brand from start to finish.
What is Cart Abandonment?
Discover what Cart Abandonment is and how to reduce it to boost e-commerce sales. Improve your online store's checkout process.
What is Conversion Rate?
Conversion Rate is the percentage of web visitors who complete a desired action. Essential for measuring landing page success.
What is Conversion Funnel Leakage?
Learn about Conversion Funnel Leakage: where potential customers drop off and how to fix these leaks to boost conversions.
What is Conversion Path?
Learn what a Conversion Path is and how it improves landing pages and boosts conversion rates.
What is Churn Rate?
Churn Rate explained: the percentage of customers who stop using a service. Discover its impact on business health and retention.
What is Cross-sell?
What is Cross-sell? Discover how suggesting complementary products during checkout boosts sales and enhances shopping experiences.
What is Contrast Principle?
Discover the Contrast Principle and how it enhances CTAs on landing pages using color and design psychology.
What is Content Marketing?
Content Marketing creates and shares valuable content to attract and retain an audience, turning readers into leads. Discover how it works.
What is Customer Lifetime Value (CLV)?
Customer Lifetime Value (CLV) is the total revenue expected from a customer throughout their relationship with a business.
What is Cost Per Acquisition (CPA)?
Discover what Cost Per Acquisition (CPA) is, its role in marketing efficiency, and its importance in evaluating campaign profitability.
What is Conversion Centered Design?
Conversion Centered Design guides visitors to a single goal using elements like contrast and urgency to boost conversions.
What is Customer Avatar?
Learn what a Customer Avatar is: a detailed profile for personalized marketing, enhancing customer engagement and conversions.
What is Color Psychology?
Discover what Color Psychology is and how it boosts landing page conversions by influencing emotions and actions through color choices.
What is Cognitive Load?
Cognitive Load is the mental effort needed to use a website. High load causes user drop-off. Learn how to reduce it for better conversions.
What is Click-Through Rate?
What is Click-Through Rate (CTR)? Discover how CTR measures engagement with links and optimizes digital marketing.
What is Copywriting?
Copywriting is crafting persuasive text for marketing. Discover how it boosts conversions with compelling headlines and CTAs.
What is Call to Action (CTA)?
What is Call to Action (CTA)? Discover how CTAs guide users on websites, boosting conversion rates and engagement.
What is Conversion Rate Optimization?
Discover what Conversion Rate Optimization is and how it boosts website actions like signups or sales by enhancing user experience.
What is Digital Storefront?
A Digital Storefront is an online retail interface, including landing pages, product pages, and checkout, designed for a seamless customer experience.
What is Demand Generation?
Demand generation creates interest in products before selling. Discover how it effectively engages prospects.
What is Decoy Effect?
Learn about the Decoy Effect: a pricing strategy using a third option to make another option more attractive and boost conversions.
What is Double Opt-In?
Double Opt-In is a two-step email process confirming user interest, building quality email lists and reducing spam.
What is Dark Pattern?
Discover dark patterns: deceptive UX tricks that manipulate actions, damaging trust. Learn how to avoid them for better user experience.
What is Drip Campaign?
What is a Drip Campaign? An automated email sequence that nurtures leads from signup to purchase. Discover how it works and its importance.
What is Directional Cues?
Directional cues guide attention to key areas on a page, boosting conversions. Discover how arrows, lines, and images work effectively.
What is Dynamic Text Replacement?
Dynamic Text Replacement updates landing page text to match ad keywords, boosting relevance and conversions. Discover how it works and best practices.
What is Email Segmentation?
Email Segmentation divides your email list into smaller groups to boost relevance and conversions. Discover how it enhances campaigns.
What is Explainer Video?
Explainer Video: A concise, engaging video that clarifies a product's value, enhancing landing page conversions.
What is Entry Point?
Entry Point: The initial webpage visitors see, crucial for shaping user expectations and guiding their journey.
What is Eye Tracking?
Learn what Eye Tracking is and how it enhances landing pages by analyzing user attention and optimizing CTA placement.
What is Emotional Trigger?
Learn what an Emotional Trigger is and how it affects buying decisions by evoking emotions on landing pages.
What is Encapsulation?
Discover what Encapsulation is in web design, a method to highlight key elements like CTAs using visual containers.
What is Engagement Rate?
What is Exit Intent Popup?
What is Exit Intent Popup? Discover how it captures leaving visitors with last-chance offers to boost conversions.
What is First Impression Test?
What is a First Impression Test? It checks if a webpage's message and CTA are clear in five seconds, crucial for boosting user engagement.
What is Friction Point?
Discover what a Friction Point is in CRO: elements causing hesitation on websites, like slow load times or unclear CTAs.
What is Feature vs Benefit?
What is Feature vs Benefit? Features are what a product does; benefits are what users gain. Essential for landing page success.
What is F-Pattern Layout?
Discover F-Pattern Layout: a web design strategy aligning content with natural reading patterns, boosting user engagement.
What is Form Friction?
What is Form Friction? Learn how it confuses users and slows conversions, and discover ways to reduce it for better performance.
What is Funnel?
Discover what a Funnel is, its stages, and how to optimize for better conversion rates in digital marketing.
What is Growth Hacking?
Growth hacking is rapid experimentation in marketing to drive business growth using data-driven tests and innovative tactics.
What is Gamification?
Discover what Gamification is and how using game mechanics in non-game contexts boosts engagement and conversions.
What is Guarantee Badge?
Learn what a Guarantee Badge is and how it boosts conversions by reducing purchase anxiety on landing pages.
What is Hover State?
Hover State: A visual change on interactive elements when hovered over, enhancing user engagement and click-through rates.
What is Hamburger Menu?
Learn what a Hamburger Menu is and its impact on web navigation, especially for mobile. Discover its benefits and challenges with examples.
What is Headline?
Learn what a headline is and why it's key for keeping visitors on landing pages. Discover how to create effective headlines.
What is Hero Section?
Learn what a Hero Section is and how it sets the tone for your landing page with key elements like headlines and CTAs.
What is Heatmap?
Learn what a Heatmap is and how it visualizes user interactions on webpages to optimize landing pages effectively.
What is Information Architecture?
Discover what Information Architecture is and how it organizes website content for easy navigation and a better user experience.
What is Ideal Customer Profile (ICP)?
Learn what an Ideal Customer Profile (ICP) is and how it guides marketing to attract the right prospects and boost conversions.
What is Inbound Marketing?
Inbound Marketing attracts customers with valuable content, drawing them in rather than pushing ads. Learn its workings and benefits.
What is Lightbox?
Discover what a lightbox is: an overlay on landing pages that highlights content and boosts conversions.
What is Landing Page Optimization?
Landing Page Optimization boosts web page conversions by testing elements like headlines and CTAs. Discover how LPO works effectively.
What is Landing Page Builder?
Learn what a Landing Page Builder is and how it helps create effective landing pages without coding, boosting online conversion rates.
What is Long-Form Sales Page?
A Long-Form Sales Page is a detailed guide that helps customers make informed purchases with comprehensive content and multiple CTAs.
What is Lead Magnet?
Discover what a Lead Magnet is and how it aids lead generation by offering free resources like ebooks for contact info.
What is Meta Description?
A meta description is an HTML summary of a webpage, seen in search results, boosting click-through rates when well-crafted.
What is Modal Window?
Discover what a Modal Window is and how it's used on websites to boost user interaction and conversions.
What is Micro-Conversion?
What is Micro-Conversion? Discover small actions like video views that indicate progress toward a main goal. Key for CRO success.
What is Mockup?
Learn what a Mockup is: a high-fidelity webpage preview showing final design elements, essential for stakeholder approval.
What is Message Match?
Discover what Message Match is and why it's key for landing page consistency and conversion. Learn its mechanics and best practices.
What is Multivariate Testing?
Learn what Multivariate Testing is and how it optimizes landing pages by testing multiple variables simultaneously for best conversion results.
What is Microcopy?
Learn what Microcopy is and how it guides users on websites, impacting conversion rates and enhancing user experience.
What is Open Rate?
What is Open Rate? Learn how this email metric impacts success and discover strategies to optimize it effectively.
What is Onboarding Flow?
Discover what an onboarding flow is and how it guides users during initial setup to boost engagement and conversions.
What is Outbound Marketing?
Outbound marketing pushes messages to a broad audience via ads and emails. Discover how it works and its importance.
What is Objection Handling?
Objection Handling addresses visitor doubts on landing pages to boost conversions. Discover its importance and implementation in marketing.
What is Opt-in Form?
What is an opt-in form? It's a tool to collect user info for value exchange on landing pages, boosting engagement. Learn its workings and importance.
What is Page Authority?
Page Authority predicts a webpage's ranking ability. Higher scores boost organic traffic and reduce ad costs.
What is Parallax Scrolling?
Parallax Scrolling: a web effect where backgrounds move slower than foregrounds, adding depth to pages. Discover its impact on user experience.
What is Page Fold?
What is Page Fold? Learn how this invisible webpage boundary affects engagement and conversions, crucial for web design.
What is PPC (Pay-Per-Click)?
Learn about PPC (Pay-Per-Click), where you pay only for clicks. Understand its workings and why landing page alignment matters.
What is Pain Point?
What is a Pain Point? A specific customer problem crucial for effective marketing and landing pages.
What is Price Anchoring?
What is Price Anchoring? A strategy showing high-priced options first, making mid-tier options seem affordable. Learn its impact on conversions.
What is Progressive Disclosure?
Learn what Progressive Disclosure is and how it prevents overload on websites by revealing content strategically.
What is Personalization?
Learn what personalization is and how it enhances landing pages by tailoring content based on visitor data for higher engagement.
What is Page Load Speed?
Page Load Speed is how fast a webpage appears, crucial for user experience and SEO. Discover why speed matters.
What is Revenue Per Visitor (RPV)?
Learn what Revenue Per Visitor (RPV) is and its importance for profitability. Discover how to calculate and boost RPV effectively.
What is Readability Score?
What is Readability Score? A metric to measure text simplicity. High scores boost landing page conversions by enhancing understanding.
What is Referral Program?
A Referral Program incentivizes customers to recommend a product, boosting growth via word-of-mouth. Discover how it works and its importance.
What is Retargeting?
Learn what Retargeting is and how it boosts conversions by re-engaging past visitors with tailored ads across the web.
What is Return on Investment (ROI)?
What is Return on Investment (ROI)? Learn its importance in marketing profitability and how to calculate ROI for your campaigns.
What is Responsive Design?
Responsive Design makes web pages fit any device, boosting user experience and conversions. Learn its workings and importance.
What is Sales Funnel?
Learn what a Sales Funnel is and how it guides prospects from awareness to purchase. Discover its stages and best practices.
What is Social Login?
Social Login lets users sign up with social media accounts, boosting conversion rates by reducing signup friction.
What is Sticky Navigation?
Sticky Navigation is a fixed menu on a webpage, staying visible as users scroll, enhancing accessibility and boosting conversions.
What is Social Sharing?
Learn what Social Sharing is and how it boosts traffic and engagement on landing pages.
What is SEO (Search Engine Optimization)?
SEO improves web page rankings in search results by optimizing content, speed, and structure for organic traffic.
What is Squeeze Page?
Discover what a Squeeze Page is: a focused landing page aimed at capturing emails with a singular, compelling offer.
What is Scroll Depth?
What is Scroll Depth? Learn how it measures how far visitors scroll on a page, revealing key content visibility.
What is Session Recording?
Session recording captures user interactions on a site, offering insights to boost UX and conversions. Discover its workings and importance.
What is Split URL Testing?
Discover what Split URL Testing is: a method splitting traffic between two different URLs to test major design or messaging changes.
What is Subheadline?
Discover what a Subheadline is and how it supports the headline to boost conversions on landing pages.
What is Social Proof?
Discover Social Proof, a key strategy in CRO using reviews and testimonials to build trust and boost conversions on landing pages.
What is Tabbed Navigation?
What is Tabbed Navigation? Learn how it organizes website content for a better user experience, with benefits and best practices.
What is Target Audience?
Discover what a Target Audience is and how defining it tailors marketing strategies for better engagement and conversion.
What is Testimonial?
Learn what a testimonial is and why it's crucial for landing pages. Discover how testimonials build trust and boost conversions.
What is Thank You Page?
A Thank You Page appears post-conversion, confirming actions and enhancing engagement. Discover its purpose and optimization tips.
What is Trust Signals?
Trust signals like security badges boost credibility and reduce visitor anxiety on websites, improving conversion rates.
What is Usability Testing?
What is User Flow?
User Flow explained: the route users take on a site to complete tasks. Understand and optimize to boost conversions.
What is Upsell?
What is Upsell? Discover how offering premium versions or add-ons at checkout boosts average order value.
What is User Interface (UI)?
Discover what User Interface (UI) is and how it enhances website interactions. Learn key elements, examples, and best practices for UI design.
What is Unique Selling Proposition (USP)?
Learn what Unique Selling Proposition (USP) is and how it sets products apart. Discover how to craft a compelling USP.
What is Urgency and Scarcity?
What is Urgency and Scarcity? Discover how these marketing triggers boost conversions by motivating immediate action on landing pages.
What is User Experience (UX)?
User Experience (UX) is how easy and satisfying it is to use a website or product, essential for user satisfaction and conversions.
What is Value Ladder?
Discover the Value Ladder strategy, enhancing customer loyalty by upselling through increasing value offers.
What is Video Sales Letter (VSL)?
What is a Video Sales Letter (VSL)? Learn how this persuasive video pitch boosts conversions for high-ticket offers.
What is Visual Hierarchy?
Visual Hierarchy arranges design elements by importance, guiding user attention to boost conversions on landing pages.
What is Value Proposition?
Learn what a Value Proposition is and why it's key for landing pages. Discover how it sets products apart and attracts customers.
What is Webinar Funnel?
Discover what a Webinar Funnel is and how it uses webinars to turn attendees into customers with engaging topics and urgent CTAs.
What is Web Accessibility?
Web Accessibility ensures websites are usable by all, enhancing user interaction and conversion rates.
What is Wireframe?
Learn what a wireframe is: a low-fidelity outline of a webpage's layout and structure used in planning before detailed design.
What is Whitespace?
Learn what whitespace is in web design and how it enhances readability and user focus on landing pages.