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What is Progressive Disclosure?
ELI5 — The Simple Version
Think of a library where books are in a giant heap—it's chaotic. Now picture a library with books neatly on shelves. You can find what you want easily, and if you're curious, you can explore more detailed sections. That's how progressive disclosure works on a website. It starts by showing you just a bit of information, like a friendly librarian, and if you want more, you can dig deeper. This helps people use websites without getting overwhelmed by too much information at once.
Technical Deep Dive
Definition — Progressive disclosure is a user experience strategy that initially presents only the most essential information to users, with additional details available upon request, typically through interactive elements like tabs, accordions, or expandable sections.
How It Works — 1. Present core information: Only the most critical details are displayed initially. 2. Use interactive elements: Tabs, accordions, or expandable sections are used to hide additional details. 3. Allow user control: Users choose when to view more information by interacting with the elements. 4. Maintain content accessibility: All information can be accessed without overwhelming users initially.
Key Characteristics — - Reduces cognitive load by limiting initial information exposure. - Enhances user engagement by allowing exploration at a user's own pace. - Maintains accessibility by ensuring all content is available when needed.
Comparison — | Concept | Description | |-----------------|-------------------------------------------------| | Progressive Disclosure | Initially hides information until user requests it | | Information Overload | Presents all information at once, overwhelming users | | Minimalism | Shows only necessary information, potentially omitting details |
Real-World Example — A study by Optimizely on a retail site showed a 15% increase in conversion rates by using progressive disclosure to present product details in expandable sections rather than showing all at once.
Best Practices — - Use clear labels for interactive elements to guide users. - Ensure hidden content is still accessible for screen readers. - Test different layouts using tools like Google Optimize or VWO to find the most effective format for your audience.
Common Misconceptions — 1. "Progressive disclosure hides important information." In reality, it makes information accessible without overwhelming users. 2. "It's only for mobile devices." While beneficial on mobile, it's effective on all platforms. 3. "Users won't discover hidden content." If implemented well, users are guided to explore further.
Related Terms
Information ArchitectureCognitive LoadUser Interface DesignAccordion Menu