What is Squeeze Page?
ELI5 — The Simple Version
Think of a squeeze page like a tiny, cozy bakery with just one table. On this table is a plate of delicious cookies, and the friendly baker offers you a free cookie if you give her your email address. That's what a squeeze page does online. It's a simple webpage focused on getting your email in exchange for something tempting, like a free ebook or discount code. This bakery doesn't have a lot of tables or distractions. It's all about that one interaction, focusing on the cookie offer without other goodies or exit doors. Businesses use this strategy to build email lists, which help them send you offers, news, and updates directly.
Technical Deep Dive
Definition
A squeeze page is a specialized landing page designed solely to capture visitors' email addresses. It eliminates distractions by removing unnecessary navigation elements and focuses entirely on an opt-in form and a compelling offer.
How It Works
- 1.The visitor lands on the squeeze page, which presents a clear, enticing offer.
- 2.The page typically lacks navigation bars or links to other parts of the website.
- 3.The visitor is encouraged to enter their email address in exchange for the offer.
- 4.Once submitted, the email is collected, and the visitor may receive the promised item immediately or through a follow-up email.
Key Characteristics
- Highly focused design with minimal distractions.
- A single call-to-action (CTA) urging email signup.
- An attractive, often time-limited offer.
Comparison
| Feature | Squeeze Page | Landing Page |
|---|---|---|
| Main Goal | Email capture | Various goals |
| Navigation | None | May have |
| Offer Necessity | Essential | Optional |
Real-World Example
A fitness brand conducted an A/B test using Unbounce. Version A had a standard landing page with multiple links, while Version B was a squeeze page offering a free workout plan for email signup. The squeeze page increased email captures by 40%.
Best Practices
- Use compelling headlines and visuals to draw attention.
- Keep the form short, asking for only necessary information.
- Test different offers and designs using tools like Google Optimize or Optimizely.
Common Misconceptions
- Myth: Squeeze pages are ineffective because they're too simple. Truth: Their simplicity is their strength, focusing solely on conversion.
- Myth: Squeeze pages can replace all landing pages. Truth: While effective for email capture, other landing pages serve broader purposes.