What is Conversion Lift?
ELI5 — The Simple Version
Imagine you have a lemonade stand. One day, you put up a bright, colorful sign that says 'Ice Cold Lemonade Here!' Suddenly, more people stop by to buy your lemonade. Conversion lift is like figuring out how much that sign helped bring in more thirsty customers. It's the extra lemonade you sell because of that sign. This matters because it tells you if your efforts, like putting up the sign, are making a difference. If the sign works well, you might keep it up. If not, you might try another idea to attract people.
Technical Deep Dive
Definition
Conversion lift refers to the percentage increase in conversions that results from a specific change or test on a website or landing page. It quantifies the impact of conversion rate optimization (CRO) experiments, helping to prioritize which optimizations deliver the most value.
How It Works
- 1.Identify a baseline conversion rate before implementing any changes.
- 2.Implement a change, such as a new call-to-action or design element, and run an A/B test using tools like Google Optimize or Optimizely.
- 3.Measure the conversion rate after the change is applied.
- 4.Calculate conversion lift using the formula: ((New Conversion Rate - Baseline Conversion Rate) / Baseline Conversion Rate) * 100.
Key Characteristics
- Expressed as a percentage.
- Directly tied to specific changes or tests.
- Useful for assessing the effectiveness of CRO strategies.
Comparison
| Concept | Definition |
|---|---|
| Conversion Rate | Percentage of visitors who complete a desired action out of total visitors. |
| Conversion Lift | Percentage increase in conversions due to a change or test. |
| Uplift | Synonymous with conversion lift, often used interchangeably. |
Real-World Example
In a case study by VWO, a company increased their conversions by 15% by changing the button color on their product pages to a more contrasting hue, showcasing a clear conversion lift.
Best Practices
- Use A/B testing tools like Optimizely or Unbounce to accurately measure conversion lift.
- Always establish a clear baseline before making changes.
- Focus on one variable at a time to attribute lift accurately.
Common Misconceptions
- 1.Conversion lift is not the same as conversion rate; it measures change, not absolute rate.
- 2.A high conversion lift doesn't always mean increased revenue; context matters.
- 3.Conversion lift should not be the sole metric for success; consider overall user experience and satisfaction.